Just because we love Orange Marmalade: Jo Malone London partners with Paddington TM

Jo Malone London’s collaboration with Paddington Bear brings together the iconic fragrance brand and the beloved character known for his kindness and heartwarming adventures. Paddington Bear, who is synonymous with generosity and seeing the best in everyone, has inspired a new series of limited-edition scented gifts.

This collection is sure to blend the charm and whimsical nature of Paddington Bear with the sophisticated and luxurious scents that Jo Malone London is renowned for. The collaboration promises to create a delightful and nostalgic experience for fans of both Paddington Bear and Jo Malone London, perfect for gifting and celebrating the joy of giving ‘just because’.

At the heart of this charming collection is a cologne inspired by Paddington Bear’s favorite snack: marmalade sandwiches, which he famously hides beneath his iconic red hat. This refined fragrance, named Orange Marmalade, captures the essence of the quintessentially British preserve.

The scent blends the zesty brightness of orange with the warmth of woods, creating a marvellous, golden fragrance that evokes the comforting and nostalgic aroma of marmalade. This cologne encapsulates the playful spirit and delightful character of Paddington Bear, making it a perfect addition to Jo Malone London’s range of sophisticated and unique scents.

‘A childhood favourite and now our latest collaborator, Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline — always with a picnic in tow. And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with — or marmalade sandwich, come to that.’

Jo Dancey, Global Brand President

‘We are delighted to be partnering with Jo Malone London to celebrate the marvellous Orange Marmalade scent inspired by Paddington’s favourite food. It is exciting to see both brands coming together to celebrate British heritage, as well as the shared values of kindness and generosity, in a campaign that captures Paddington’s essence so beautifully’

Françoise Guyonnet, EVP Kids Brands STUDIOCANAL & CEO The Copyrights Group (a STUDIOCANAL company)

Whatever the occasion — whether it’s to say thank you, mark a meaningful date, or simply just because — Jo Malone London approaches it with a spirit of generosity. Regardless of the size or reason for gifting, we aim to make each moment special. Just because.

Jo Malone London Orange Marmalade

£124 100ml