Last night, the heart of the French capital pulsed with beauty, power, and unapologetic glamour as L’Oréal Paris unveiled its eighth edition of Le Défilé in front of the historic Hôtel de Ville. Against the backdrop of the city’s centuries-old seat of revolution and reform, the world’s number one beauty brand transformed Paris Fashion Week into a radiant celebration of femininity, feminism, and the boundless worth of every woman.
More than just a runway, this was a cultural moment. Over 3,000 guests from the public were invited to witness 70 global icons walk with confidence, their every step echoing the evening’s message: “Walk Your Worth.” It was a stirring evolution of the brand’s legendary mantra, “Because You’re Worth It,” a reminder to women everywhere to claim their space, their power, and their place in history.
A Monumental Stage for a Monumental Mission
L’Oréal Paris has long been known for turning Paris into its stage whether conquering the Champs-Elysées, floating down the Seine, or dazzling at the Opéra Garnier. This year, the Hôtel de Ville stood as the ultimate symbol of defiance and hope. Once home to revolutionary demonstrations and women’s rights protests, the square became a beacon of beauty democratised, where state-of-the-art artistry was made accessible to all.
With 65 make-up and hair artists led by global experts Harold James and Stéphane Lancien, the runway came alive with looks that fused Parisian savoir-faire with futuristic glamour.
A Star-Studded Sisterhood
The runway glistened with an extraordinary constellation of ambassadors. From Jane Fonda’s timeless grace to Cara Delevingne’s bold defiance, from Viola Davis’ commanding presence to Kendall Jenner’s modern allure, the evening was a love letter to sisterhood. Gillian Anderson, Helen Mirren, Amy Jackson, Aishwarya Rai, Eva Longoria, Simone Ashley, and Cindy Bruna -who opened the show in an archive Mugler look- were among the names who redefined what it means to walk with purpose. Kendall Jenner closed the spectacle in a custom-made gown, sealing the show with a flourish of unapologetic confidence.
Music, Movement, and Empowerment
If the runway was ablaze, the performances set it alight. L’Oréal Paris ambassador Charlotte Cardin took to the stage with her anthem “Feel Good,” turning the catwalk into a euphoric celebration. The energy only grew when Brazilian superstar Anitta delivered her hits “A Girl from Rio” and “Envolver” a sonic reminder of women’s resilience, creativity, and global power.
Fashion as a Force for Good
In a spirit of nurturing the next generation, L’Oréal Paris partnered with an impressive roster of designers from heritage houses like Armani and Elie Saab to visionary young talents such as Clara Daguin and Annie’s Ibiza. Together, they dressed the ambassadors in looks that celebrated both artistry and individuality, underscoring the brand’s commitment to supporting fashion’s future.
More Than a Show, A Movement
This year’s Défilé was not just another Paris Fashion Week spectacle—it was a clarion call for change. It embodied a mission to democratise beauty, to declare it a right rather than a privilege, and to remind women everywhere that self-worth is the most dazzling accessory of all.
As the lights dimmed and the final notes of music faded into the Paris night, one truth remained illuminated: walking your worth is not just a runway moment, it is a lifelong declaration.
