On Monday evening, September 29, Dior staged nothing short of a spectacle in the Paris night. The House unveiled Rouge Dior On Stage, its new star lipstick line, inside the walls of Silencio, the mythical club conceived by David Lynch and long regarded as the sanctum of the city’s creative vanguard.
Actress and Dior Makeup ambassador Jenna Ortega stood at the center of the scene, her presence anchoring the evening’s star power. She was joined by a glittering guest list including Jennifer Lawrence, Anna Sawai, Razane Jammal, Nadia Tereszkiewicz, Mallory Wanecque, and Dior Makeup’s Creative and Image Director Peter Philips, the mind behind the House’s latest innovation.
The club’s familiar labyrinth was reimagined in an atmosphere of red and black, Rouge Dior’s cinematic palette expanded into physical space. Outside, a facade wreathed in smoke gave way to a glowing red portal. Inside, a neon-lit staircase traced the path of a performance: Dior’s name emblazoned in sharp graphic light, portraits of Ortega shimmering alongside campaign imagery, and a preview of the five inaugural shades. From the deep sensuality of Red Shock to the playful vibrancy of Berry Attitude, each tone carried its own narrative of allure.
At the staircase’s end, a red carpet funneled guests into the epicenter: a catwalk glowing beneath an oversized CD logo, a photocall bathed in flashbulbs, and an immersive booth that allowed attendees to step directly into Dior’s universe. A private cinema projected the Rouge Dior On Stage campaign film, while the dance floor glittered like a walk of fame, its stars reflecting the rhythm of DJ sets by Isabella Massenet and Chloé Groovy.
The launch, however, was more than spectacle. It was the arrival of a new icon. With 24-hour hydration, long-wear shine, and shades calibrated in slightly desaturated half-tones, Rouge Dior On Stage was conceived to illuminate every skin tone under the spotlight. Ten shades — from whisper-soft nude to the bravado of brick and brown redefined how modern lips might command attention.
In Paris, on that September night, Rouge Dior On Stage proved itself not merely a lipstick, but a performance a beauty statement written in neon, smoke, and the hush of anticipation before the spotlight flares.
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