Jen Aitkin, is the hair master behind the likes of Kim Kardashian, Chrissy Teigen and Cara Delevingne to name a few. She founded OUAI, which is French for ‘yeah’ and it has quickly become a must-have for celebrities and the haircare professionals alike.
OUAI have recently released OUAI No.2, a dry shampoo that neutralizes product build-up and oil, leaving hair instantly refreshed with a light and airy scent and most importantly, no suspicious white spots. It is completely free of Talc, Parabens, Sodium Chloride and best of all it is not tested on animals.
This beautiful floral fragrance contains notes of Bergamot, Cedar-wood, Amber, Patchouli, Sandalwood, and White Musk.
This unique, foaming dry shampoo works without water to thoroughly cleanse and refresh hair while adding instant volume and just-showered shine.
For best results, shake it up and hold the bottle 6” from your hair. Then blast the roots, flip hair over and fluff with your fingers. Jen’s ultimate style tip is to apply it to dry hair to revitalise yesterday’s style for perfectly manageable lived-in hair.
We are huge fans of OUAI’s collection and highly recommend the Clean Shampoo, Clean Conditioner and Wave Spray.
View the collection online at theouai.com, Cultbeauty.co.uk and Feelunique.com. Alternatively, if you prefer an in-store experience, OUAI products can be bought at Space NK and Selfridges in London.