Unable to organise a big show for the Spring-Summer 2021 Haute Couture collection, CHANEL’s new creative powerhouse Virginie Viard knew she had to create something equally iconic but in an entirely new way.
She revealed, “I came up with the idea of a small cortege that would come down the stairs of the Grand Palais and pass beneath arches of flowers. Like a family celebration, a wedding…”
She added. “I love big family reunions, when the generations all come together. It’s so warm. There’s this spirit at Chanel today. Because Chanel is also like a family.”
A spirit to be celebrated more than ever with the reopening, at the same time, of the Haute Couture Salons at 31 rue Cambon, redecorated by Jacques Grange and inspired by the very feminine charm of the original salons imagined by Gabrielle Chanel, complete with her Coromandel screens and “wheat sheaves” tables by Goossens. At the foot of the mythical staircase swathed in mirrors, models were brought together in the style of a family photograph.
The models boasted sleek ponytails embellished with vibrant flower crowns or glossy blunt bobs. They wore a boyish and lived-in makeup look for the show. Strong brows and soft smoky eyes were met with a dewy natural complexion.
The bride might have just stepped out of a 1920s photo, with her veil, her long dress in ecru satin crêpe with a train, embroidered by Lesage with strass and pearl butterflies, plus a wing collar and shirt cuffs.
The Dutch photographer, filmmaker and graphic designer Anton Corbijn photographed the collection in the Haute Couture Salons and also directed the film of the show at the Grand Palais. He also shot the teasers in the CHANEL Haute Couture ateliers with visuals in the style of band posters. His visuals representing CHANEL’s monogram and camellia are also featured on the printed show invitation and on the cover of the photo album.
This idea of dance, of freedom and of summer evening parties is embodied by petticoats in motion, by the tiers of flounced crêpe georgette on a pale pink dress, accompanied by an entirely ruffled bolero, and two-tone Mary-Jane shoes with a double strap in the style of the shoes worn by tango dancers, or booties with wedge heels decorated with a fine golden quilt-like grid. A long removable skirt in lace made of white daisies, that liberates the legs, is worn open over a dress in the same lace with an integrated cape.
The Maisons d’art, partners to the House of CHANEL, were involved in the collection’s 32 looks. The Montex Atelier made the embroidered macramé of a long dress in pearl grey tulle while delicate feathers by the House of Lemarié embellish the organza flounces of a little dress in black tweed. Movement is equally illustrated through the trouser suits whose jacket is inspired by men’s waistcoats.
Ethereal, romantic and classic, another glorious triumph for CHANEL.